The International 2024 Fragrance Foundation Awards ceremony took place at the David H. Koch Theater in Lincoln Center. This year marks the 75th anniversary of The Fragrance Foundation, and the event was a full house with a record-breaking number of viewers.
Known as the “Oscars of the Fragrance World,” The International 2024 Fragrance Foundation Awards have been a prestigious annual event in the global fragrance industry since their inception in 1973. Fragrances nominated for these awards come from recommendations by member countries worldwide. They undergo intense competition through consumer and jury voting, culminating in the final award list. The awards highlight both professional and commercial excellence, with a predominant focus on commercial brands.
This year’s winners include many familiar names, while some awardees have taken us by surprise. Branddecant brings you the complete list of winners for the 2024 TFF Awards.
The top note is similar to a fruity lactic drink, with high sweetness. The base note gradually develops a woody aroma with a faint smoky scent, creating a sweet yet cool fragrance for women. Compared to the men’s version of the same series, it smells more distinctive.
Compared to the original version, the perfume version has a more prominent lemon and woody note, complemented by refreshing lavender and sage. While maintaining the original refreshing feeling, the overall texture becomes cooler and more modern.
Smooth vanilla, dotted with slightly bitter almond, transforms into a scent resembling almond milk. Although officially labeled as a unisex fragrance, this scent is more suitable for women. TF’s marketing prowess remains strong, as the concept of “forbidden desire” continues to generate buzz.
Launched in 2007, this fragrance is still beloved by young girls today. The sweet and sour fruit scent is like freshly squeezed juice, with a hint of green leaves to balance the sweetness, making it more refreshing and clear. The fragrance is full of vitality, an eternal youthful scent.
Vanilla and cocoa are as fine as a powder mist, paired with fluffy, dry lavender, presenting a warm and sweet scent on the skin. It is sweet but not cloying, dreamy yet seductive, and full of luxury. The golden bottle is often regarded as a lucky charm.
In recent years, Saint Laurent has gone to commercial extremes. Lavender, orange blossom, and an overdose of ambroxan immediately bring to mind many commercial fougère fragrances. The fragrance has a mixed reputation and is a product of complete market compromise.
The new addition to the garden series has a significant change in style compared to its predecessors. Lively citrus combined with the milky scent of pistachio creates a mix reminiscent of sweet oat milk rather than a garden.
This is a scent of a 70% ripe fresh pear, with a sweet pear aroma accompanied by powdery floral notes, exuding a deep gentleness. The advertisement is also creative, showing perfume bottles falling from a pear tree, as if the bottles contain real pears.
This is a simple, lightweight fragrance. Fresh citrus provides a bright, energetic opening, while vanilla and peony add a hazy, powdery floral note. The scent is not novel but is sweet and easy to wear.
The combination of lavender and vetiver is not much different from most men’s fragrances on the market. The rich scent of vetiver is largely covered by a thick powdery note, making it a bit too sweet for a men’s fragrance.
Consumer Choice -Women’s Popular
Billi Eilish’s perfume has won this award for three consecutive years. No.3 is a woody oriental fragrance, blending sweet fruit aromas with warm woods and amber, catalyzed by saffron, exuding sexiness and allure. The bottle is also changed to a matching dark red.
Anna Sui’s SUNDAE series packaging fully embodies the toy-like style. The cylindrical packaging, paired with macaron-colored ice cream-shaped bottles, is perfectly in line with Anna Sui’s youthful and playful aesthetic. This year’s luxurious packaging is less flashy than in previous years.
The design of the perfume bottle for French Defense is inspired by the chess piece from the ancient chess opening system. Although simple in design, the black metal bottle still looks sophisticated.
Indie Fragrance of the Year
As an orange blossom enthusiast, Louis XIV once built the largest orangery in Europe, and this fragrance is inspired by it. High concentrations of orange blossom paired with honeyed woods create a warm and bright scent, like a sunny orange grove. Each bottle of this fragrance even contains real gold flakes, adding a touch of luxury!
As the name suggests, the opening is fresh and juicy lychee, followed by a main note of sweet rose with a champagne-like fizzy feel. The overall fragrance is fresh and watery, but unfortunately, the scent doesn’t last long.
Perfume Extraordinaire
Dry tobacco is drizzled with thick honey, with a hint of animalic scent, creating a unique warm sweetness. However, the overall scent seems a bit discordant, leading many fragrance enthusiasts to complain that “Guerlain has messed up again…”
Basil and mint weave a cool green freshness, with unripe fig and fizzy lemon. It feels like the air after the rain, fresh and clear, uplifting the mood.
Gilles Andrier joined Givaudan in 1993 and was promoted to CEO in 2005. Under his leadership, Givaudan achieved significant global expansion and redefined the company’s strategic direction, solidifying Givaudan’s leading position in the global fragrance and beauty market.
Jacques Cavallier Belletrud was born into a perfume family in Grasse and won the Prix François Coty in 2004. He believes that scent is closely linked to memory and emotion. His notable works are numerous, including Bvlgari’s Eau Parfumée au Thé Vert and Issey Miyake’s L’Eau d’Issey. He is currently the exclusive perfumer for Louis Vuitton.