Fragrance 101

Essential Perfume Oil Science: From Plant to Perfume

The diverse array of plants in nature brings forth a myriad of scents, each offering a unique olfactory experience. But where do these fragrances in plants come from, and where can they go? 01 What are Essential Perfume Oil? Essential oils are highly concentrated aromatic substances extracted from natural plants, derived from various parts such …

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Salon Perfumes Guide: Essential for Beginners (Part 1)

A dozen years ago, even after browsing through the perfume counters of various sizes in malls, only Chanel, Dior, and Hermès, brands dominated the perfume world. It seemed that only these brands ruled the roost in the realm of fragrances. If your interest in perfumes only extends to their pleasant aroma, commercial brands can fully …

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Perfume Review: Unraveling the Illusion of Reviews

In the realm of fragrance reviews, many enthusiasts transform into critics. Taking the example of the fragrance pyramid with its top, middle, and base notes, some criticize reviews that focus solely on a particular phase. Others, aware that the fragrance pyramid may not precisely correspond to the actual scent, critique reviews structured around these notes. …

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Exploring Green Notes Perfume: A Comprehensive Study

Introduction: Green notes perfume represent a highly distinctive olfactory category in the world of perfumes. These fragrances, characterized by a fresh and juicy scent reminiscent of green leaves, have become a phenomenon in the perfume industry. They embody the growing public desire for a connection to nature and a craving for freshness. The term “green …

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Perfume Knowledge: Taming Wild Scents in Human History

We are intimately connected with nature, receiving its gifts, yet sometimes enduring its punishments. Through the process of “taming,” we have learned to coexist effectively with the natural world. Without this taming, humanity might still be in a primitive state. Humans have domesticated plants and animals for various needs such as labor, sustenance, warmth, and …

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Mens Perfume of 2024 – Must-Read Guide for Beginners

The demand for mens perfume is on the rise, and to assist you in finding the perfect fragrance, we’ve handpicked a selection of the finest men’s perfumes. These fragrances not only represent the latest trends in 2024 but also help you showcase your style and taste. In choosing mens perfume, we’ve curated the most remarkable …

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The Secrets Behind the Perfume Concentration

How much do you know about Perfume concentration? Ever since the launch of Branddecant, customer service representatives have been receiving messages like these on a daily basis: Angela: Hello, I would like a less intense perfume, with a fresh scent and long-lasting fragrance, preferably one that lingers for a week. Ben: This perfume smells too …

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Perfume 101: Clearing the Air on Common Misconceptions

There are various “scent taboos” and “scent rules” circulating online. Are they all true? Today, let’s discern the authenticity of these highly debated “scent rules” across the internet. Here we go with Perfume 101. Round 1 Michael: Are the wrist and behind the ears the ideal spots for applying fragrance? Mr. Branddecant: NO! The skin …

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How to train your sense of smell for perfumery?

A recent study from Rockefeller University revealed that the human nose is much more sensitive than previously thought, capable of distinguishing trillions of scents. Another study from the Lyon Neuroscience Research Center indicated that the olfactory-related areas of the brain in perfumers are more developed than in others. The increase in gray matter in the …

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